Fan-Led Insights. Brand-Safe Magic. Real Engagement.
Through MuggleNet Insights, analysis, and audience activations, we help brands understand what Wizarding World fans care about and create campaigns they actually want to engage with.
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Key Signals
The magic behind the fandom
A snapshot of what drives attention, affinity, and purchase behavior across Wizarding World–adjacent audiences.
22% more
Nostalgia-driven franchises attract attention and hold it longer.
80%
of Gen Z & Millennials fold social into their shopping journey.
Discovery and decision-making are happening in the same scroll.56%
of Gen Z and Millennials have purchased based on a creator recommendation.
2.86×
Gen Z readers over-index toward a Slytherin self-image.
2.5×
MuggleNet readers are 2.5x more likely to prefer home decor themed to Hogwarts Library over other locations.
What MuggleNet Does
The #1 Wizarding World resource since 1999.
MuggleNet brings people into the Wizarding World every day through trusted coverage, evergreen guides, interactive games, and commerce-friendly content built around what this audience already loves.
Explore the channels that keep the fandom coming back.
Audience Intelligence
MuggleNet Insights
Practical, actionable reports built from MuggleNet’s audience intelligence signals that help brands understand what fans love, how they buy, and why it matters.
The House Effect
Who identifies with which house, and what it means for your product line.
View the Report
How the Wizarding World Sells
How to market to the Gen Z and Millennial fans who drive the category.
View the ReportOur Brands
One network, multiple ways to reach culture.
Our brands help partners meet people where their passions live.
MuggleNet
A Wizarding World destination since 1999 built around news, resources, games, guides, shopping inspiration, and everyday rituals that keep the community engaged.
Topix Media Lab
A media and brand-building partner for culture-led projects, helping turn strong ideas into content, campaigns, publishing programs, and audience-first opportunities.
Media Lab Books
Named one of Publishers Weekly’s fastest-growing publishers five years in a row. Features pop culture books, cookbooks, children’s titles, and custom work with brands and creators.